Persuasive Reading Analysis - Best Advertisement

Persuasive Reading Analysis: Best Advertisement Ever

We are learning to identify the strategies used by the writers to persuade their viewer audience .

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	I believe the purpose of the advertisement is to make the audience think about the small or big things they can do to make another person's life happier or change the world around them.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	Six actors support the the message being given to the audience in this clip. Every day the main character visits these people/animals. The audience sees that through the man's generosity, kindness and compassion the lives of those he visits had changed in a good way.
Pathos – Appeals to the audience’s emotions	Yes	The advert makes the audience feel many emotions in different parts of the advert. The music that is played throughout the clip enhances the ad and it brings out the audience's emotions more.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The clip shows facts that their are poor people living on the streets that you can help.
Kairos – Builds a sense of urgency  for the cause	Yes	The audience is given a sense of urgency by the actions of the man who does all the good things for the people. It makes you want to be like him and help the people in the community.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.