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Tuesday, 4 August 2015

Cadbury Chocolate - Don't Get Caught


Persuasive Reading Analysis: Don’t Get Caught

Persuasive strategy
Yes / No
How the author used it?
Claim – States the main  
point or stance
Yes
The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the  connection with the audience.
Big Names –  Mentions experts and
important people to support the argument
Yes
The ad uses the big name cadbury which is known worldwide for their chocolate.
Ethos – Tries to build trust and credibility
Yes
With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.    
Pathos – Appeals to the audience’s emotions
No

Logos – Uses logic, numbers, or  facts to support the argument

Yes
The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.
Kairos – Builds a sense of urgency  for the cause

When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it makes them move faster.
Research – Uses studies and  
information to make the  
argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.


LI: We are learning to write an advertisement critique using ethos, pathos and logos


The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the  connection with the audience.


The ad mentions the big name cadbury which is known worldwide for their irresistible chocolate.


With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.    


The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.


When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it motivates them to move faster.

3 comments:

Mrs Dines said...

What emotions are incorporated in the advertisement?
Great language included in your analysis Avishek.

Evan said...

I really like the facts about the ad you had seen.

Evan said...
This comment has been removed by the author.

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