Persuasive strategy
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Yes / No
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How the author used it?
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Claim – States the main
point or stance
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Yes
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The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the connection with the audience.
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Big Names – Mentions experts and
important people to support the argument
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Yes
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The ad uses the big name cadbury which is known worldwide for their chocolate.
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Ethos – Tries to build trust and credibility
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Yes
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With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.
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Pathos – Appeals to the audience’s emotions
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No
| |
Logos – Uses logic, numbers, or facts to support the argument
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Yes
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The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.
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Kairos – Builds a sense of urgency for the cause
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When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it makes them move faster.
| |
Research – Uses studies and
information to make the
argument seem more convincing; this can be in the form of words, graphs, tables, or illustrations.
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LI: We are learning to write an advertisement critique using ethos, pathos and logos
The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the connection with the audience.
The ad mentions the big name cadbury which is known worldwide for their irresistible chocolate.
With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.
The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.
When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it motivates them to move faster.
3 comments:
What emotions are incorporated in the advertisement?
Great language included in your analysis Avishek.
I really like the facts about the ad you had seen.
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