Persuasive Reading Analysis - Best Advertisement

Persuasive Reading Analysis: Best Advertisement Ever

We are learning to identify the strategies used by the writers to persuade their viewer audience .

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	I believe the purpose of the advertisement is to make the audience think about the small or big things they can do to make another person's life happier or change the world around them.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	Six actors support the the message being given to the audience in this clip. Every day the main character visits these people/animals. The audience sees that through the man's generosity, kindness and compassion the lives of those he visits had changed in a good way.
Pathos – Appeals to the audience’s emotions	Yes	The advert makes the audience feel many emotions in different parts of the advert. The music that is played throughout the clip enhances the ad and it brings out the audience's emotions more.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The clip shows facts that their are poor people living on the streets that you can help.
Kairos – Builds a sense of urgency  for the cause	Yes	The audience is given a sense of urgency by the actions of the man who does all the good things for the people. It makes you want to be like him and help the people in the community.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.

Cadbury Chocolate - Don't Get Caught

Persuasive Reading Analysis: Don’t Get Caught

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the  connection with the audience.
Big Names –  Mentions experts and important people to support the argument	Yes	The ad uses the big name cadbury which is known worldwide for their chocolate.
Ethos – Tries to build trust and credibility	Yes	With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.
Pathos – Appeals to the audience’s emotions	No
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.
Kairos – Builds a sense of urgency  for the cause		When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it makes them move faster.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.

LI: We are learning to write an advertisement critique using ethos, pathos and logos

The Ad very cleverly grabs the audience straight away with a key phrase “ Don't Get Caught ”. The phrase is then repeated throughout the advertisement to maintain the  connection with the audience.

The ad mentions the big name cadbury which is known worldwide for their irresistible chocolate.

With the phrase “this little angel has a secret love, don’t get caught”, the audience thinks that the girl in the clip is innocent and is a sweet angel.    

The advertisement then tells the audience using facts about the eggs and what in it, talking about the double coat chocolate and the irresistible cream coming inside of it.

When the they say the eggs are irresistible it gives the audience a sense of urgency to go and buy an egg and it also makes the audience think that because it is so irresistible it might be finished before they get to a shop, so it motivates them to move faster.